Lake Michigan Credit Union Doubles Grand Prize to $50,000 in 6th Annual Home Makeover Giveaway


GRAND RAPIDS, MI (March 1, 2018) – Lake Michigan Credit Union (LMCU) is pleased to announce the launch of its sixth annual Home Makeover Giveaway, doubling the grand prize to $50,000.

The sweepstakes launches March 1 and will run through May 21, 2018. Last year’s giveaway generated a record 448,654 entries, and was won by Roger Morse of Alto, Michigan.

This year’s giveaway can be entered online at lmcu.org, most LMCU ATMs and at any branch location. Entrants can also increase their odds when friends enter the giveaway through a like on LMCU’s FaceBook page. The $50,000 Home Makeover Giveaway is open to the public, and will conclude with a single grand prize drawing to be held in late May. This promotion is open to the public. Entrants need not be LMCU members.

LMCU’s promotional campaign will stretch across multiple media, including television, radio, print, outdoor, point of sale (POS), internet, search engine marketing (SEM), social networks and member communications.

LMCU’s Senior Vice President of Marketing, Don Bratt, is excited to announce this year’s edition of its popular Home Makeover Giveaway. “The big difference for 2018 is the increased prize amount, doubling to $50,000. Some lucky winner is going to be able to make some amazing home improvements. This is a fun event that our team always enjoys promoting, and our members and prospects love the excitement it offers.”

Lake Michigan Credit Union was recently named the best banking institution in Michigan by Money Magazine. Founded in 1933, LMCU is the largest credit union in Michigan, with over 390,000 members. Employing a staff of over 1,200, LMCU’s assets exceed $5.2 billion, with a mortgage serviced portfolio of over $9 billion. LMCU now has 47 convenient branch locations overall, including four in southwest Florida – Bonita Springs, Fort Myers and two branches in Naples. LMCU members have access to over 55,000 AllPoint ATMs worldwide. LMCU provides a full-range of financial services, from high interest-bearing checking accounts to personal loans, mortgages, investments and commercial banking. To find out more, please visit www.lmcu.org.